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What We Do

Culture & Values

Making a Difference

Whether raising funds for local and national charitable causes, providing thousands of complimentary event tickets for local schools and community groups, or welcoming countless students to W5 and W5 LIFE every year, we're proud that our impact reaches far beyond our doors and far beyond our shores.

Welcoming upwards of one million guests every year, we are Northern Ireland's premier entertainment and education destination. Across all areas of The Odyssey Trust, we are passionate about going above and beyond to exceed the expectations of our customers and colleagues. 


Best Experience
Every Time

The Odyssey Trust is committed to the core ideology of BEET, Best Experience Every Time, for customers, colleagues, and all stakeholders. Guided by five core values – positivity, integrity, commitment, innovation, and teamwork – we aim to exceed expectations by providing outstanding customer service.

Internal Value

  • Positivity
  • Integrity
  • Commitment
  • Innovation
  • Teamwork

Internal Descriptor

  • Smile, can do, have fun
  • Deliver on our promise
  • Go above and beyond
  • Find new ways to be better
  • Together we achieve more

Customer Promise

  • We will always be helpful, welcoming and enthusiastic
  • We will be trustworthy and respectful
  • We will go the extra mile
  • We will always learn and improve
  • We will work together to put you first